Gilt

What is Gilt.com?

Positioning: Gilt.com is an online flash-sale platform focused on luxury fashion and lifestyle products, offering curated selections of designer brands at significant discounts for a limited time.Functional Panorama: The platform primarily covers daily flash sales across categories like women’s, men’s, kids’, and home goods. It features a constantly rotating inventory of high-end apparel, accessories, beauty products, and home decor. Gilt also supports mobile access via dedicated apps and offers a “Gilt Unlimited” shipping program for frequent buyers.

Gilt.com’s Use Cases

• Fashion Enthusiasts: Discover and purchase designer clothing, shoes, and accessories from renowned brands at up to 70% off retail prices.
• Bargain Hunters: Access exclusive, time-sensitive deals on luxury items that are otherwise expensive or hard to find.
• Home Decor Shoppers: Find unique and high-end home furnishings, decor, and kitchenware for stylish living spaces.
• Gift Givers: Purchase premium gifts for special occasions at a reduced cost, suitable for recipients who appreciate luxury goods.
• Mobile Shoppers: Browse and buy on-the-go with push notifications for new sales, ensuring they don’t miss limited-time offers.

Gilt.com’s Key Features

• Daily Flash Sales: New curated sales launch daily at 12 PM ET, featuring designer brands in fashion, home, and kids’ categories.
• Member-Exclusive Access: Shopping on Gilt requires a free membership, providing access to exclusive discounts not available to the general public.
• Mobile App Shopping: Dedicated iOS and Android apps offer a streamlined browsing and purchasing experience, including sale reminders and quick checkout.
• Gilt Unlimited Shipping: An annual subscription program that provides free standard shipping on all eligible orders for a year, designed for frequent shoppers.
• Enhanced Personalization: Recent improvements within the Rue Gilt Groupe (Gilt’s parent company) focus on leveraging data analytics to deliver more personalized recommendations for members, enhancing discovery of relevant products.

How to Use Gilt.com?

Official Workflow:

1. Sign Up/Log In: Access Gilt.com or open the mobile app and sign up for a free membership or log in to an existing account.
2. Browse Sales: Navigate through daily new arrivals or specific categories (Women, Men, Kids, Home) to find desired items. Sales are typically time-limited.
3. Add to Cart & Checkout: Select items and add them to your cart. Note that items in the cart are often reserved for a limited time, so quick checkout is recommended.
4. Complete Purchase: Provide shipping and payment details to finalize the order.

Pro Tips:

• Shop Early: For the best selection and sizes, visit the site or app right at 12 PM ET when new sales launch, as popular items sell out quickly.
• Enable Notifications: Use the Gilt mobile app and enable push notifications to receive alerts when new sales begin or when desired brands are featured.
• Consider Gilt Unlimited: If you plan to make multiple purchases throughout the year, subscribe to Gilt Unlimited shipping to save on shipping costs for each order.
• Review Return Policy: Pay close attention to the return policy for each item, as some designer items or specific categories might be final sale.

Gilt.com’s Pricing & Access

• Membership: Access to Gilt.com is free; users simply need to sign up for an account.
• Product Pricing: All products are offered at a discount, often up to 70% off the estimated retail price, varying by brand and item.
• Shipping Costs: Standard shipping generally costs around $9.99 per order for non-Gilt Unlimited members. Expedited options are available at a higher cost.
• Gilt Unlimited Shipping: An annual subscription is available, typically priced around $99/year, providing free standard shipping on all eligible orders for 365 days. Occasional promotions or initial qualifying purchases may offer this program at a reduced rate or for a trial period.
• Promotional Offers: New members may receive introductory discounts or free shipping offers for a limited time.

Gilt.com’s Comprehensive Advantages

• Exclusive Access to Designer Deals: Gilt excels in providing members-only access to a highly curated selection of luxury brands at significant discounts, often difficult to find through traditional retail channels or general online outlets. This contrasts with competitors like Nordstrom Rack or Saks OFF 5TH, which primarily operate as perpetual outlets with broader, less exclusive inventories.
• Dynamic Flash Sale Model: The limited-time nature of Gilt’s sales creates urgency and excitement, driving discovery and encouraging immediate purchases, a distinct advantage over competitors with static inventory models.
• Strong Brand Relationships: Gilt’s long-standing presence in the luxury flash-sale market has enabled it to build robust relationships with designer brands, securing premium inventory for its members.
• Integrated Shopping Experience: The seamless integration between the website and mobile apps, combined with features like Gilt Unlimited shipping, enhances user loyalty and streamlines the purchasing process compared to fragmented shopping experiences found on some other discount platforms.