Dailymotion

1. What is Dailymotion?

Positioning: A global video-sharing platform primarily focused on providing a curated selection of premium content, including news, sports, music, and entertainment videos. Owned by Vivendi, it positions itself as a major player in the online video landscape, often seen as an alternative to larger competitors by emphasizing professionally produced and curated content.

Functional Panorama: Dailymotion covers extensive modules for both viewers and content creators. This includes core video hosting and streaming capabilities, advanced search and content discovery mechanisms, personalized recommendations based on viewing history, and the ability for users to create and manage their own channels. For publishers and creators, it offers comprehensive tools for content uploading and management, robust analytics dashboards, and monetization options through its advertising network.

2. Dailymotion’s Use Cases

• For General Viewers: Discovering and streaming a wide array of short-form and long-form video content, particularly focusing on news, sports highlights, official music videos, and entertainment clips from professional media partners.
• For Content Creators and Publishers: Publishing, distributing, and monetizing video content globally, leveraging Dailymotion’s platform to reach a broad audience and access ad revenue sharing programs.
• For Businesses and Media Organizations: Hosting and embedding high-quality video content on their own websites, expanding their digital reach, and utilizing Dailymotion’s ad solutions for revenue generation.
• For Advertisers: Reaching targeted audiences through video advertising on a brand-safe platform known for its premium content environment.

3. Dailymotion’s Key Features

• Video Upload & Hosting: Supports a wide range of video formats and resolutions, including HD and 4K, for seamless uploading and playback.
• High-Quality Streaming: Offers adaptive bitrate streaming to deliver optimal video quality based on user’s internet connection.
• Content Discovery: Features a powerful search engine, category browsing , and curated playlists to help users find relevant content.
• Channel Management: Allows creators to set up and customize their channels, manage video uploads, and track performance.
• Monetization Tools: Provides content partners with options to monetize their videos through advertising, with revenue-sharing models.
• Embedded Player: Offers a customizable HTML5 video player that can be easily embedded on external websites.
• Analytics Dashboard: Gives creators and publishers detailed insights into their video performance, audience engagement, and revenue.
• Live Streaming Capabilities: Supports real-time broadcasting for events, news, and other live content.
• Enhanced Partner Studio: Improved tools for content management, bulk actions, and deeper analytics for official content partners.
• Continuous Ad-Tech Optimization: Ongoing improvements to programmatic ad serving and yield optimization for publishers and advertisers.
• User-Suggested Content Discovery: Users frequently recommend more granular content discovery options, especially for niche and independent creators.

4. How to Use Dailymotion?

• Official Workflow:
  1. Navigate to dailymotion.com or download the official Dailymotion app on your preferred device.
  2. Use the prominent search bar at the top to look for specific videos, channels, or topics, or browse through categories like News, Sports, Music, and Entertainment.
  3. Click on any video thumbnail to start playback.
  4. To engage further, sign up or log in to your Dailymotion account. This allows you to subscribe to channels, create personalized playlists, and upload your own videos if you are a creator.
• Pro Tips:
  • For quick access to content from your favorite creators, utilize the “Following” tab on your personalized homepage.
  • Explore the “Discover” section or featured playlists on the homepage for trending videos and editorially curated collections.
  • If you are a content creator, apply for the Dailymotion Partner program to unlock advanced monetization features and access detailed analytics about your audience and video performance.
  • Adjust video playback quality by clicking the gear icon in the player settings to ensure optimal viewing based on your internet connection speed.

5. Dailymotion’s Pricing & Access

• Free Access for Viewers: Watching all content on Dailymotion is entirely free for users, supported by advertisements.
• Free Access for Basic Creators: Anyone can create a channel and upload videos to Dailymotion without any direct cost.
• Partner Program : Content creators and publishers can apply to the Dailymotion Partner Program. This program enables monetization of their content through advertising, operating on a revenue-sharing model with Dailymotion. Specific revenue splits vary based on agreements and content performance, rather than fixed subscription fees.
• No Subscription Tiers for Consumers: Unlike some streaming platforms, Dailymotion does not offer paid ad-free subscription tiers for general viewers.
• Strategic Content Partnerships: Dailymotion frequently secures exclusive or premium content deals with major media companies and broadcasters globally, enhancing its content library for users.

6. Dailymotion’s Comprehensive Advantages

• Focused on Premium Content: Dailymotion differentiates itself by prioritizing partnerships with established media organizations, offering a more curated and professionally produced content library, which can appeal to advertisers seeking brand-safe environments. This contrasts with platforms heavily reliant on user-generated content.
• Strong International Footprint: With its European roots, Dailymotion has a significant global presence and strategic partnerships in various international markets, providing diverse content and audience reach.
• Robust Partner Monetization Tools: The platform provides dedicated tools and analytics for content partners, supporting effective video monetization through advertising and offering a competitive revenue-sharing model.
• High User Engagement : Dailymotion achieves high user engagement in specific content verticals like news, sports, and music, often attributed to its focus on official and high-quality content in these areas.
• Market Recognition: Dailymotion reported reaching over 350 million unique users globally per month as of 2023, solidifying its position as a major video platform.