Avis

1. What is Avis?

Positioning: Avis is a global car rental platform focused on providing short-term vehicle solutions for leisure and business travelers, offering a wide range of cars, SUVs, and specialty vehicles for various personal and corporate transportation needs.

Functional Panorama: The platform covers modules for vehicle search and booking, reservation management, loyalty program enrollment and management Avis Preferred, corporate rental solutions, one-way rentals, and a comprehensive mobile application. The mobile app, for instance, supports digital check-in and vehicle selection for eligible members.

2. Avis’s Use Cases

• Leisure Travelers: Renting vehicles for vacations, weekend getaways, or road trips, enabling flexible exploration and travel.
• Business Professionals: Securing reliable transportation for business trips, client meetings, or corporate events, often leveraging corporate rates or loyalty benefits for efficiency.
• Local Residents: Accessing temporary vehicle solutions when their personal car is unavailable, for moving, or for specific events requiring a different type of vehicle.
• Companies and Organizations: Managing fleet needs for employees, executive travel, or project-based assignments through corporate accounts and long-term rental options.

3. Avis’s Key Features

• Supports a diverse fleet of vehicles ranging from compact cars to luxury sedans and SUVs, with availability based on location and demand.
• Introduced an enhanced digital check-in process via the Avis mobile app in Q4 2023, significantly reducing counter time.
• Expanded its electric vehicle EV fleet options in key metropolitan markets, with a notable increase in availability starting Q1 2024.
• Avis Preferred loyalty program allows members to bypass the counter at many locations, offering faster pick-up and drop-off.
• Users frequently commend the mobile app’s “Choose Your Car” feature available for Avis Preferred members for allowing real-time selection of an exact vehicle model upon arrival.
• Integrated with major travel booking platforms, simplifying the reservation process across different channels.

4. How to Use Avis?

Official Workflow:
1. Visit avis.com or open the Avis mobile application.
2. Enter your desired pick-up location, dates, and times.
3. Select your preferred vehicle class and any optional add-ons.
4. Review your reservation details and confirm by providing payment information.
5. At the rental location, present your driver’s license and credit card for verification.
6. Pick up your vehicle, and return it to the designated return location at the end of your rental period.

Pro Tips:
3. Joining the free Avis Preferred program expedites the pick-up process, often allowing you to go directly to your car.
4. Utilize the Avis mobile app for managing reservations, receiving real-time updates, and, for eligible members, selecting your exact car before arrival.
5. Check for seasonal promotional codes or corporate discounts online before finalizing your booking to optimize pricing.

5. Avis’s Pricing & Access

• Pricing for rentals is dynamic, based on location, vehicle type, duration, time of year, and demand.
• The Avis Preferred loyalty program is free to join and offers benefits such as faster rentals, points earning, and potential upgrades.
• Avis offers various add-ons at additional cost, which can be selected during the booking process.
• Promotional offers, such as “Spring Savings” or “Weekend Deals,” are frequently available, with some reporting special discounts for new app users in Q1 2024.
• Tier differences within Avis Preferred unlock enhanced benefits like higher points earning rates, guaranteed upgrades, and dedicated customer service for frequent renters.

6. Avis’s Comprehensive Advantages

• Avis boasts an extensive global network of rental locations, particularly strong at major airports, offering broader accessibility compared to many regional competitors.
• Consistently rated highly for vehicle quality and cleanliness, often providing newer models compared to budget-focused competitors.
• The Avis Preferred loyalty program is recognized for its seamless customer experience, including bypass options and digital check-in capabilities, which significantly streamlines the rental process compared to traditional counter procedures.
• User satisfaction with the Avis mobile app’s ease of booking and real-time reservation management features scored significantly higher than the industry average.